The most popular brand of luxury shoes and fashion accessories, Jimmy Choo, launches its first fragrance, simply named Jimmy Choo. The Jimmy Choo Eau de Parfume was introduced early in 2011 and was inspired by the thought of self-assured and empowered women with a sense of fashion. The fragrance aims at enveloping women in the sensuality and the empowering essence of the Jimmy Choo brand. With this perfume Jimmy Choo achieved its vision of having its own fragrance and reaching out to women around the world and capturing their hearts with this unusual and sensuous fragrance. Jimmy Choo fragrance, described as “feminine yet empowering, with a lot of sensuality to it”, was developed in cooperation with Inter Parfums and the famous perfumer from IFF Olivier Polge.